In the second quarter of 2010, Reuters engaged Small Media Extra Large to enhance the Digital Persona Browser by creating a Virtual Assignment Desk game where journalists would assign a limited pool of reporters to cover a variety of breaking news stories, then assign the reporters to the stories again based on the news needs of a specific persona from the Digital Persona Browser.

Small Media Extra Large completed the project — built in Flash, with content fed dynamically through XML — on a tight timeline, and under budget. The game was integrated with two internal systems at Thomson Reuters.