Panvidea is a technology company that provides high-end IT-based video postproduction services to clients in broadcasting, advertising, and the Internet. After 2 years in business, the company underwent a rebrand and relaunch in Q1 2010.

The assignment: to create an “elevator-pitch” video that quickly and effectively sums up Panvidea’s business offering in a fun way.

The challenge: While the differences between Panvidea’s professional-grade service and competitors’ services are significant, the list of differentiators are highly technical and somewhat nuanced. However, the video needed to be targeted to both technical decision makers who would be familiar with the terminology, and executive-level contacts who might not be.

The solution: SMXL shot conversational interview footage with Panvidea’s CEO and VP of Marketing. Then, we mixed it with stock footage from the 1930s – 60s, and a cheeky voiceover that presented a brief history of video on the Internet. The point is to reinforce Panvidea’s offering as the modern solution for video transcoding and postproduction, leaving competitors’ services feeling rather old-fashioned.

The result: A 3-minute video that covers many of the technical and business advantages Panvidea’s product offers, while simultaneously lampooning some of the technospeak required to communicate it.